90cig is a unisex eyewear brand that was founded in 2022 by Giaro Giarratana in Amsterdam. Inspired by the most iconic decade in

recent history, the 90s. More than just a brand we are a lifestyle based community with a strong desire to stand out from the crowd.

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At 90cig we felt the need to create something that is more than just functional, we wanted to create something that can be worn all year round and become part of our unique way of self expression